Episode 61B – Jess Lederman – Agony and Ecstasy of Book Marketing

Back talking with Jess about his learning experiences in marketing. He conveys ways he has marketed his first book that cost him money but wasn’t necessary to spend that money. Most of the marketing he has been able to learn and do himself.

He has been successful using PR techniques – including getting reviews through bloggers and review sites. A site he recommends is literarytitan.com

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